Mr Ruddy's sales career commenced at 13 years of age as a program salesman for the late Harold Ballard, owner of Maple Leaf Gardens. Shaun held an assortment of sales jobs in his youth with Bata Shoes, eventually ending up at The Windsor Arms Hotel where he learned how to network, polish his skills and hustle with some of the best this city has ever seen. 

Shaun managed to apply himself and marry all his acquired skills from traditional media sales to marketing digital web based solutions. He has sold all types of web services and orchestrated the build of what today is a digital options trading platform. 

Fast forward to today and after 40 years of sales and stories, Mr Ruddy has decided to develop new products, with young minds, focusing on the converging media markets seeking opportunities that would benefit his clients with accomplished suppliers of service.